The Corporate Plan

I have been offering web consultancy to a new client who has set up her own business recently.

She has been to the usual business startup sessions and networking events and was concerned that she didn't have a 'corporate plan.' I set up my own business in January 2010 and, though I had various aims and ideas at the time, my own corporate plan was very simple:

a) To provide security and a good standard of living for my family;
b) To put some monetary reserves away for an uncertain future;
c) To have fun through meeting new people and taking on new challenges

I imagine there is a management rule book for all of this which runs way beyond these three simple aspirations, but they guide me each and every day.